7 Bassein Road, Novena · District 11· Freehold
The Serra Residences logo
The Serra Residences residents’ dining room with lounge seating and garden views

The Serra Residences Showflat and VVIP Preview

The sales gallery for The Serra Residences is at 11 Bassein Road, Singapore 309839, next to the site. Viewings are by private appointment through the Sales Concierge.

VVIP Preview: 2 to 13 October 2026. Private appointments at the sales gallery, 11 Bassein Road, next to the site. Register your VVIP Preview appointment.

Booking The Serra Residences VVIP Preview

  • Send the form with your preferred date, time and unit type.
  • The Sales Concierge confirms your slot by phone or WhatsApp and sends the e-brochure.
  • At the gallery, the full floor plan set and the unit distribution are to hand.
  • Registering is free, with no obligation to buy.

Marketing commission on a new launch is paid by the developer, not the buyer.

The Serra Residences spa pool and pool deck beneath the tower in the evening
The spa pool on the level 3 deck. Artist’s impression — indicative only.

Book The Serra Residences VVIP Preview

Prefer to speak to someone? Call +65 6200 6220, or message the same number on WhatsApp.

Getting to The Serra Residences Sales Gallery

The gallery is about three minutes’ drive or eight minutes’ walk from Novena MRT station (NS20, North-South Line), Exit A. From the station, the walk passes Tan Tock Seng Hospital on the way to Bassein Road; the gallery stands beside the site, so the visit shows the setting as well as the homes.

Map to The Serra Residences sales gallery at 11 Bassein Road, next to the site and near Novena MRT
The developer’s map to the sales gallery at 11 Bassein Road.

Preparing for Your Visit to The Serra Residences

A little preparation makes the appointment more useful. The floor plans and the elevation chart help narrow a shortlist of types and stacks. The TDSR calculator estimates the loan an income supports, and the stamp duty calculator the duty for a buyer profile. Bring identification for each intended purchaser, and, if you plan to take a loan, an in-principle approval from your bank.