7 Bassein Road, Novena · District 11· Freehold
The Serra Residences logo
The Serra Residences tower exterior with its sculpted base and landscaped podium

The Serra Residences Developer: Far East Organization

The Serra Residences is developed by Far East Organization, holder of Developer’s Licence C1556 for the project. Established in 1960, it is the largest private property developer in Singapore.

Far East Organization and The Serra Residences

Over more than six decades, Far East Organization has developed more than 780 developments across every segment of real estate — residential, hospitality, retail, commercial, industrial and healthcare — including some 55,000 private homes in Singapore. Together with its Hong Kong-based sister company, Sino Group, it is one of Asia’s largest real estate groups, with operations in Singapore, Malaysia, Australia, Japan, China (Mainland and Hong Kong), Taiwan and the United States.

The group includes three listed entities: Far East Orchard Limited, Far East Hospitality Trust and Yeo Hiap Seng Limited. Its work has been recognised with 14 FIABCI World Prix d’Excellence awards, among the highest honours in international real estate.

Far East Organization Projects Alongside The Serra Residences

Current developmentsAward-winning projects
Aurea at Golden MileSilversea
Amber HouseHillvista
Hill HavenOasia Hotel Downtown
The Reserve ResidencesWoods Square

The Team Behind The Serra Residences

The developer has assembled an experienced team. The architect, P&T Consultants, is the Singapore member of the P&T Group, a practice founded in 1868 whose past work includes Park Nova and Grand Dunman in Singapore. Interiors are by 932 Design Group, whose projects include One Holland Village Residences, and the landscape is by Ecoplan Asia, whose work includes Leedon Green and Alex Residences.

ArchitectP&T Consultants Pte Ltd
Project interior design932 Design Group
Landscape consultantEcoplan Asia Pte Ltd
Structural engineerTW-Asia Consultants Pte Ltd
Mechanical & electrical engineerRankine & Hill (Singapore) Pte Ltd
Quantity surveyorRider Levett Bucknall Consultancy Pte Ltd
Sales gallery interior designerIndex Design Pte Ltd
Main contractorKeong Hong Construction Pte Ltd
Conveyancing solicitorDentons Rodyk & Davidson LLP

The developer’s official project page is at fareast.com. For the development itself, see the project details page and the gallery.

VVIP Preview

Register Your Interest in The Serra Residences

VVIP Preview: 2 to 13 October 2026. Private appointments at the sales gallery, 11 Bassein Road, next to the site. Register your VVIP Preview appointment.

The e-brochure, the full floor plan set and indicative pricing, once released by the developer, are sent to registered parties by the Sales Concierge. Registering is free and carries no obligation.

The Serra Residences lap pool with sun loungers and the poolside pavilion on level 3
The lap pool and poolside pavilion on level 3. Artist’s impression — indicative only.

Register Your Interest

Prefer to speak to someone? Call +65 6200 6220, or message the same number on WhatsApp.